ABSOLUT NEW YORK CAP
$40.00
Absolut Vodka launched Absolut Truth in 2017 - a hyperlocal, NYC-centric campaign that speaks universal truths about the city, its residents, and the brand itself. Featuring the iconic Absolut bottle silhouette, the out-of-home advertisements appeared throughout neighborhoods in Manhattan and Brooklyn. Each of the postings include nuanced, copy-heavy phrases that speak specifically to the neighborhoods they appear in.